NetbaseQuid is a publically available database containing online articles, digital publications, and social media discussions. It provides users access to 10 billion words of content. NetbaseQuid is an information resource for analyzing discourse on critical topics and studying societal trends in language usage. The company targets individuals in journalism, public relations, marketing, advertising, and business intelligence, helping them identify current trends in consumer sentiment across social media channels and analyze their web presence.
Guidelines for Completing a Social Media Audit
- Make a list of all your social media accounts
Creating a list of all your social media accounts is an excellent start. It will allow you to determine the most important ones to include in your audit. Some social media accounts can be helpful in your audit, while others not so much.
- Fill out the social media audit template
It is easy and quick to fill out the template. Just follow the instructions on the template carefully. Be sure to fill out all of the information that is asked of you. It will help you get the most complete and accurate report possible.
- Look through your reports to confirm your findings
Once you have completed the audit, look through your results. It will help you verify that all your conclusions were as expected.
- Set up MapMySocial
After you have filled out the template and created your map, you can begin to use the tool and explore your world of social media. Pull in all posts that are relevant to your analysis. If you have a social media account, you will need to set up your Social Media Audit Tracker to see which accounts are which and how often you post on each of them.
- Audit your social media accounts
Once you’ve created your spreadsheet, you will have to audit each of the websites or blogs that belong to you. When auditing an account, rate each social media site based on engagement and reach criteria. It will help you monitor where you receive the most attention and where people see your content.
How Often Should a Company Perform an Audit
Auditing your social media accounts periodically is essential for several reasons. It allows you to see if your company is meeting its goals and if it can do better in the future. Your social media posts will be tracked, and you will be able to see how people interact with your account and what they say about you. You can also use the Social Media Audit Tracker to track how often you post content and see what is most successful. It’s a good idea to repeat your audit every six months.
Major Red Flags in Social Media Auditing
- A sketchy link portfolio
A site’s link portfolio evaluates the site’s inner linking structure. It details all links on the page and how they lead to other pages. When analyzing a link portfolio, look for suspicious patterns in the system and any that lead to sketchy websites.
- Faked accounts
Faked social media accounts are undesirable, often misleading people into thinking that there is more interest in products or services than there is. It’s important to recognize them to prevent them from damaging your reputation.
- Malware
A site can have malware, which can harm computers and mobile devices. If you notice any symptoms of malware on your site, you should contact your web admin immediately.
- A suspicious niche
Being in a questionable or strange niche can make your website seem unprofessional and unethical. It can also bring down the reputation of any associated organizations. It would help if you tried to avoid niches that seem potentially problematic.
- Trolling
Trolling is when people make inflammatory comments to goad others into a confrontation. It is generally not sincere and should therefore be avoided. You should notify the forum manager if you see trolling occurring on your site.
The social media audit tool was created to help companies gain insight into online content and interactions. Social media is a powerful tool that should not be overlooked, especially regarding your company’s success. With the help of this tool, you can find out what your customers are saying about you and see if any trends need to be changed or adjusted. Make sure to use this as an opportunity for improvement.
